How to price your property in Tangier (dynamic pricing explained)
A good pricing grid rests on four elements: a floor price that protects profitability, a peak price for summer and long weekends, last-minute rules to fill the troughs, and structured discounts for long stays.
Start with the floor price
The floor price is the rate below which a night costs you more than it earns: cleaning, linen, consumables, energy, wear. In Tangier it usually sits between 280 and 420 MAD for a studio, and between 400 and 600 MAD for a two-bedroom. Below that, filling the calendar is pointless.
Identify the peaks
July and August, Spanish long weekends, Eid, major city events, and French bank-holiday weekends. On those dates demand far exceeds supply: a doubled price still sells. Not raising it simply gives the difference away to the guest.
Manage the troughs
November, January and early February fill through last-minute bookings and long stays. One simple rule works well: progressive discounting at seven, fourteen and twenty-eight days before arrival, never below the floor price.
Measure, do not guess
The right metric is neither price nor occupancy alone, but RevPAR — revenue per available night. A rising price with falling occupancy can be an excellent outcome, as long as RevPAR improves.
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